Use of Third-Party Tools
We have implemented the following analytical tools, some of which are provided by Third Party Providers:
Google Services
We use different Google services which are described below.
The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google is certified in accordance with the EU-US Data Privacy Framework (“DPF”). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider using the following link:
https://www.dataprivacyframework.gov/participant/5780.
Google Tag Manager
Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated by it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
Google Analytics
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, operating system utilized, and the user’s origin. This data is assigned to the respective end device of the user.
An assignment to a user-ID does not take place.
Furthermore, Google Analytics allows us to record for example your mouse and scroll movements and clicks. Google Analytics uses various modeling approaches to augment the collected data sets and uses machine learning technologies in data analysis.
Google Analytics implements user recognition technologies for the purpose of analyzing user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule, transferred to a Google server in the United States, where it is stored.
Data transmission to the US is based on the Standard Contractual Clauses of the European Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
IP anonymization
Google Analytics IP anonymization is active. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases.
On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
Browser plug-in
You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at:
https://support.google.com/analytics/answer/6004245?hl=en.
Google Ads
Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting).
As the website operator, we can analyze this data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.
Data transmission to the US is based on the Standard Contractual Clauses of the European Commission. Details can be found here:
https://policies.google.com/privacy/frameworks and
https://business.safety.google/controllerterms/.
Google AdSense
With the assistance of Google AdSense, we are in a position to place targeted ads by third parties on our site. The contents of the ads are based on your interests, which Google determines based on your past user patterns. Moreover, when choosing compatible ads, context information, such as your location, the content of the visited website or Google search terms you have entered, will be taken into account.
Google AdSense uses Cookies, Web Beacons (invisible graphics) and comparable recognition technologies. As a result, it is possible to analyze information, such as visitor traffic data, on these sites.
The usage information for this website (including your IP address) recorded by Google AdSense and delivery of advertising formats are transferred to a Google server in the United States, where the information is stored. Google may share this information with one of its contracting partners. However, Google will not link your IP address with any of your other stored information.
Data transmission to the US is based on the Standard Contractual Clauses of the European Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
Google Conversion-Tracking
With the assistance of Google Conversion Tracking, we are in a position to recognize whether the user has completed certain actions. For instance, we can analyze which buttons on our website have been clicked, the number of times they have been clicked, and which products are reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify the users. Google uses cookies or comparable recognition technologies for identification purposes.
For more information about Google Conversion Tracking, please review Google’s data protection policy at:
https://policies.google.com/privacy?hl=en
YouTube with expanded data protection integration
This website integrates videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit one of these websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
We use YouTube in extended data protection mode. According to YouTube, videos that are played in extended data protection mode are not used to personalize browsing on YouTube. Ads that are played in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, so-called local storage elements are stored in the user's browser, which contain personal data similar to cookies and can be used for recognition. Details on the extended data protection mode can be found here:
https://support.google.com/youtube/answer/171780.
After activating a YouTube video, further data processing operations may be triggered over which we have no influence.
For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under:
https://policies.google.com/privacy?hl=en.
Google Fonts
To ensure that fonts used on this website are uniform, this website uses so-called Google Fonts provided by Google. When you access a page on our website, your browser will load the required fonts into your browser cache to correctly display text and fonts.
To do this, the browser you use will have to establish a connection with Google’s servers. As a result, Google will learn that your IP address was used to access this website.
If your browser should not support Google Fonts, a standard font installed on your computer will be used.
For more information on Google Fonts, please follow this link:
https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=en.
Google Maps
This website uses the mapping service Google Maps. With the means of this service, we can integrate map material on our website.
To enable the use of the Google Maps features, your IP address must be stored. As a rule, this information is transferred to one of Google’s servers in the United States, where it is archived. The operator of this website has no control over the data transfer. When Google Maps is activated, Google has the option to use Google Fonts for the purpose of the uniform depiction of fonts. When you access Google Maps, your browser will load the required web fonts into your browser cache, to correctly display text and fonts.
We use Google Maps to present our online content in an appealing manner and to make the locations disclosed on our website easy to find.
Data transmission to the US is based on the Standard Contractual Clauses of the European Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/ and
https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
For more information on the handling of user data, please review Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=en.
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is Google Ireland Limited.
The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyzes the behavior of the website visitor based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements initiated by the user). The data tracked during such analyses are forwarded to Google.
reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway.
For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and Terms Of Use under the following links:
https://policies.google.com/privacy?hl=en and
https://policies.google.com/terms?hl=en.
Google Photos
We use the service Google Photos for the integration of images and image galleries. For this purpose, your IP address is transmitted to the provider Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). For more information on the handling of user data, please refer to Google's privacy policy:
https://www.google.de/intl/de/policies/privacy/.
Other Service Providers
Hubspot CRM
We use Hubspot CRM on this website. The provider is Hubspot Inc. 25 Street, Cambridge, MA 02141 USA (hereafter “Hubspot CRM”).
Hubspot CRM enables us, among other things, to manage existing and potential customers and customer contacts, to communicate with you, and to plan and execute marketing activities in line with your interests.
Hubspot CRM enables us to capture, sort and analyze customer interactions via email, social media, or phone across multiple channels. The personal data collected in this way can be evaluated and used for communication with the potential customer or marketing measures (e.g., newsletter mailings). Hubspot CRM also enables us to collect and analyze the user behavior of our contacts on our website.
For details, please refer to Hubspot’s privacy policy:
https://legal.hubspot.com/de/privacy-policy.
Data transmission to the US is based on the Standard Contractual Clauses of the EU Commission. Details can be found here:
https://www.hubspot.de/data-privacy/privacy-shield.
Hubspot CRM is certified in accordance with the EU-US Data Privacy Framework (“DPF”). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link:
https://www.dataprivacyframework.gov/participant/5812.
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Any time you access a page of this website that contains elements of LinkedIn, a connection to LinkedIn’s servers is established. LinkedIn is notified that you have visited this website with your IP address. If you click on LinkedIn’s “Recommend” button and are logged into your LinkedIn account at the time, LinkedIn will be in a position to allocate your visit to this website to your user account. We, as the provider of the websites, do not have any knowledge of the content of the transferred data and its use by LinkedIn.
Data transmission to the US is based on the Standard Contractual Clauses of the European Commission. Details can be found here:
https://www.linkedin.com/help/linkedin/answer/a1343190/datenubertragung-aus-der-eu-dem-ewr-undder-schweiz?lang=de.
For further information on this subject, please consult LinkedIn’s Data Privacy Declaration at:
https://www.linkedin.com/legal/privacy-policy.
The company is certified in accordance with the EU-US Data Privacy Framework (“DPF”). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link:
https://www.dataprivacyframework.gov/participant/5448.
Trustpilot (Trustpilot reviews)
We use the services of the provider Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark.
Trustpilot offers users the opportunity to rate our services. Users who have used our services are asked to consent to the sending of the rating request. If users have given their consent (e.g. by clicking on a checkbox or a link), they will receive a review request with a link to a review page. In order to ensure that users have actually used our services, we transmit the necessary data to Trustpilot with regard to the user and the service used (this includes the name, email address and a reference number). This data is used to verify the authenticity and address of the user.
In order to submit a review, it is necessary to open a customer account with Trustpilot. In this case, Trustpilot's terms and conditions and privacy policy apply. In order to maintain the neutrality and objectivity of the reviews, we have no direct influence on the reviews and cannot delete them ourselves. If users wish to have individual reviews deleted, they must contact Trustpilot directly.
We can also integrate the Trustpilot widget into our website. A widget is a functional and content element integrated into our online offering that displays variable information. Although the corresponding content is displayed within our online offering, it is retrieved from the Trustpilot servers at that moment. Only in this way can the current content always be shown, in particular the current rating. For this purpose, a data connection must be established from the website accessed within our online offering to Trustpilot and Trustpilot receives technical data (access data, including the IP address). This is necessary so that the content can be displayed.
Trustpilot also receives information that users have visited our online offering. This information can be stored in a cookie and used by Trustpilot to recognize which online offers that participate in the Trustpilot rating process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes.
Users can find further information on the processing of their data by Trustpilot as well as their rights of objection and other data subject rights in Trustpilot's privacy policy:
https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms
X (formerly Twitter)
We have integrated functions of the social media platform X into this website. These functions are provided by the parent company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.
The branch Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland, is responsible for the data processing of individuals living outside the United States.
If the social media element has been activated, a direct connection between your device and X’s server will be established. As a result, X will receive information on your visit to this website. While you use X and the “Re-Tweet” or “Repost” function, websites you visit are linked to your X account and disclosed to other users. We must point out that we, the providers of the website and its pages do not know anything about the content of the data transferred and the use of this information by X. For more details, please consult the X Data Privacy Declaration at:
https://x.com/en/privacy.
Data transmission to the US is based on the Standard Contractual Clauses of the European Commission. Details can be found here:
https://gdpr.x.com/en/controller-to-controller-transfers.html.
You have the option to reset your data protection settings on X under the account settings at
https://x.com/settings/account.
X is certified in accordance with the EU-US Data Privacy Framework (“DPF”). The DPF is an agreement between the European Union and the US, which is intended to ensure compliance with European data protection standards for data processing in the US. Every company certified under the DPF is obliged to comply with these data protection standards. For more information, please contact the provider under the following link:
https://www.dataprivacyframework.gov/participant/2710.
OneTrust
We use OneTrust as our consent tool. The provider is OneTrust, LLC, 1200 Abernathy Rd, Suite 700, Atlanta, Georgia 30328. This technology is used to obtain your consent to the storage of certain cookies on your device, for the use of specific technologies and to document consent in a compliant manner.
Whenever you visit our website, the following personal data will be transferred to OneTrust:
- Your declaration(s) of consent or your revocation of your declaration(s) of consent
- Your IP address
- Information about your browser
- Information about your device
- The date and time you visited our website
Moreover, OneTrust shall store a cookie in your browser to be able to allocate your declaration(s) of consent or any revocations of consent. The data that is recorded in this manner shall be stored until you ask us to eradicate it, delete the OneTrust cookie or until the purpose for archiving the data no longer exists. This shall be without prejudice to any mandatory legal retention periods.
We use cookies via OneTrust to obtain the declarations of consent mandated by law. The legal basis for the use of specific technologies is Art. 6(1) lit. c of the General Data Protection Regulation 679/2016 (“GDPR”).
OneTrust provides the OneTrust privacy notice on:
https://www.onetrust.com/privacy-notice/ and the OneTrust cookie notice on:
https://www.onetrust.com/cookie-policy/.
Infinity Tracking
Provider is Infinity Tracking Limited, Seebeck House 1 Seebeck Place, Knowlhill, Milton Keynes, Buckinghamshire, United Kingdom, MK5 8FR https://www.infinity.co/uk/.
Infinity Tracking uses an advanced visitor-level call tracking solution.
The services can track each visitor to our websites and all interactions with the websites, enabling Infinity Tracking to determine the marketing source or sources (e.g. social media campaigns, paid advertising) from which a visitor comes to us.
You can find more information about the data protection practices of Infinity Tracking here: https://www.infinity.co/uk/privacy-policy.
Delacon Call Tracking
We use the services of the provider Delacon Pty Ltd, Suite LP30189, 20-22 Wenlock Rd, London N1 7GU.
Delacon Call Tracking uses an advanced visitor-level call tracking solution.
The services can track each visitor to our websites and all interactions with the websites, enabling Delacon Call Tracking to determine the marketing source or sources (e.g. social media campaigns, paid advertising) from which a visitor comes to us.
You can find more information about the data protection practices of Delacon Call Tracking here: https://www.delaconcorp.com/gb/privacy/
Legal Basis for Processing
All of the tools described in this Policy are based on legitimate interest pursuant to Article 6(1) lit. f of the GDPR as we have an interest in understanding the commercial preferences of our website users. In certain circumstances, where an agreement has been entered, such legal basis will be based on consent, pursuant to Article 6(1) lit. a of the GDPR, which consent may be withdrawn at any time.